MoonPay's blueprint for cracking self-serve analytics
Emily Loh
Director of Data, MoonPay
About the guest
Emily Loh
Director of Data, MoonPay
Emily came from Uber and Coinbase to MoonPay with a mission to build a self-serve analytics culture from scratch. She treats data work like detective work — finding patterns that drive fintech growth — and has made every employee at MoonPay data-savvy rather than dependent on her 15-person team.
MoonPay makes cryptocurrency accessible to everyone. Emily came from Uber and Coinbase with a mission to build a self-serve analytics culture from scratch.
What you'll learn
Emily shares how she built MoonPay's self-serve analytics platform from the ground up, making every employee data-savvy rather than dependent on her 15-person team. She walks through their Snowflake → dbt → Looker stack, explains how they built a tool to evaluate the potential of new payment methods before investing, and why she treats data work like detective work — finding patterns that drive fintech growth.
Why you should listen
- Learn how Emily made every employee at MoonPay data-savvy — eliminating dependency on a 15-person data team
- See the tool they built to evaluate new payment methods before investing a single dollar
- Discover why Emily treats data work like detective work — and how that mindset drives fintech growth
