How Financial Times built data capabilities worth £3.2M (and counting!)
McKinley Hayden
Director of Data Value and Strategy, Financial Times
About the guest
McKinley Hayden
Director of Data Value and Strategy, Financial Times
McKinley quantifies the exact value her data team creates — down to the pound. She grew the Financial Times data team from 10 people to 70 across five specialized teams, contributing £3.2 million in measurable value last year alone, including a redesign experiment that boosted subscription conversions by 17%.
The Financial Times data team grew from 10 people to 70 across five teams. McKinley quantifies the exact value her team creates — down to the pound.
What you'll learn
McKinley reveals how the FT data team contributed £3.2 million in measurable value last year, including a redesign experiment that boosted subscription conversions by 17% — pulling in nearly £900,000 in additional revenue alone. She explains how data influences everything from subscription strategy to newsroom decisions, and why she believes tough but honest conversations when data points to problems are essential. One of the most concrete ROI stories you'll hear.
Why you should listen
- See how one data team delivered £3.2M in measurable value — and exactly how they proved it
- Learn about the redesign experiment that boosted subscriptions 17% and pulled in £900K in new revenue
- Hear McKinley's philosophy on having tough, honest conversations when the data reveals uncomfortable truths
