Driving financial freedom with data

About the guest

Maddie Daianu

Data Leader (100+ member team), Credit Karma / Intuit

Maddie leads a 100+ person data team at Credit Karma (an Intuit company) that builds the AI and ML powering personalized financial recommendations for 140M+ members. She's at the forefront of combining Credit Karma's financial data with TurboTax's tax data to create a unified consumer profile — a first in fintech.

Credit Karma helps 140M+ members navigate their financial lives. Maddie leads a 100+ person data team building the AI and ML that powers personalized financial recommendations.

What you'll learn

Maddie reveals how Credit Karma's recommendation engine maps 'financial life events' to provide a holistic view of each member's journey — going beyond simple credit scores. She explains how Gen AI now explains why a specific card is right for you, and how they're combining Credit Karma's financial data with TurboTax's tax data to build a unified consumer profile. A masterclass in building data products at consumer scale.