How Samsara's Attribution Model Turns Data into Gold

About the guest

Kiriti Manne

Head of Strategy & Data, Samsara

Kiriti has grown with Samsara for 6+ years, building data into the heartbeat of the business. He created a unified attribution model that bridges marketing and sales data to prove ROI on every dollar spent, while leveraging IoT sensor data to power safety and efficiency in asset-intensive industries.

Samsara leverages IoT data to help organizations enhance their physical operations. Kiriti has grown with the company for 6+ years, building data into the heartbeat of the business.

What you'll learn

Kiriti explains how Samsara built a data-driven attribution model that unified marketing and sales data to prove ROI on every dollar spent. He shares how sensor-based data powers safety and efficiency in asset-intensive industries, and why balancing centralized data control with specific team needs is the key to scaling a data org. A great episode for anyone building attribution or working with IoT data.